The Decision Room

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How revenue-generating software founders structure US GTM before they execute.

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Why $10M agencies still run on fewer than 10 people

Sep 1, 2026

Pen Stanton (Studio Forecast) on leaving 16 years of consulting to build software: the multi-million dollar decisions agencies make on spreadsheets and gut, the most expensive scaling mistake she made (a mistimed hire), and what it costs to be a beginner in public.

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